Meet Revup: The revenue optimization orchestrator turning payment challenges into growth

Revup’s story began within the Payments and Fraud department of a Barcelona-based business incubator. While searching for a payment service provider (PSP) capable of supporting diverse business models, the team instead found a market that was fragmented, costly, and unreliable. To close this gap, they created Macropay Payment Orchestrator - a platform built for flexibility, reliability, and growth.

Over the next decade, through iteration and hands-on experience with merchants across 150 countries, that foundation evolved into Revup: a smart revenue optimization orchestrator built to turn payment challenges into profits. Along the way, the company recruited leaders from Adyen, Primer, Trustly, and Fiserv, whose industry know-how forms the backbone of Revup today.

For merchants, today’s payment landscape is filled with hurdles that drain efficiency and revenue:

• Fragmented PSP integrations and poor retry strategies, leaving recoverable revenue on the table
• Lack of token control and limited payments expertise, creating compliance risks and slowing resolution
• Weak ecosystems that limit partnerships and growth opportunities

Revup addresses these challenges by:

• Strengthening compliance and control: PCI DSS certification and full token ownership reduce regulatory risk, eliminate PSP lock-in, and cut third-party dependence
• Protecting revenue at every stage: An in-house chargeback management tool and dedicated fraud expertise give merchants faster dispute resolution and greater confidence at scale
• Enabling business agility: A flexible subscription module with real-time modification options ensures merchants can adapt quickly to evolving needs

Revup is more than a payments orchestrator. It’s a revenue optimization engine designed to give merchants independence, resilience, and growth at scale.

Key differentiators include:

• Smart orchestration with adaptive routing and retries
• Full token ownership, avoiding PSP lock-in
• Ecosystem building for stronger partnerships
• Regulatory rigor for reduced risk at scale
• Revenue-first features to maximize recovery
• Unified data and insights for better decision-making

Developed over a decade, Revup now brings its proven model to merchants worldwide.

Míriam Mendoza Holguín, Chief Product & Strategy Officer at Revup said:

“By automatically retrying soft-declined payments through alternate PSPs, we’ve helped merchants recover nearly a quarter of failed transactions. Combined with multi-PSP orchestration, this approach has also cut IT costs by up to 80% while boosting authorization rates. Payments shouldn’t create friction - they should drive growth, and that’s exactly what Revup enables.”

Rodrigo Puig-Mir, Chief Executive Officer at Revup, added:

“We started as a B2C payments department and grew into a fintech division, bringing in experts from Adyen, Primer, Trustly, and Fiserv. That expertise powers Revup today. But this launch isn’t just about a product. It’s about helping merchants scale securely with orchestration, machine learning, and advanced fraud prevention. Our mission is proactive revenue optimization.”

Revup is a revenue optimization orchestrator helping merchants worldwide maximize growth through smarter payments, stronger compliance, and resilient ecosystems. Built on over a decade of payments and fraud expertise, Revup empowers businesses to turn payment challenges into revenue opportunities.

https://www.revuppayments.com/